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Aggressiveness

The article explains the concept of Aggressiveness from a hotelier's perspective and how can you toggle it in the RoomPriceGenie app.


What is Aggressiveness?  Aggressiveness means how much we change prices based on occupancy. Higher aggressiveness levels lead to more significant price changes (increases or decreases) as occupancy rates change (rise or drop). 
Very low or no aggressiveness means that we follow the market, and pay less attention to the number of rooms you have left to sell. The price changes (increasing or decreasing) are less aggressive.

In a nutshell, it plays with your prices' elasticity, taking them up or down more or less aggressively depending on your preferences.

Tip: We would generally recommend 'Standard' aggressiveness, but you of course have the ability to change this. This means we completely ignore your occupancy and just follow the market factor (competitors).

Where can I set the Aggressiveness in RoomPriceGenie?

  1. In the navigation bar, go to Pricing Strategy.
  2. Click on Occupancy Strategy.
  3. Click on the tab Aggressiveness.
aggressiveness
What does each level of Aggressiveness mean?
The following presents an overview of each level of Aggressiveness in the RoomPriceGenie app. Which level to choose is based on the type of property and the dynamics of the market, as well as the specific strategy and comfort level of the hotelier.
 

 

Did you know?

You can set different aggressiveness levels depending on the kind of day. You can choose one aggressiveness level for your weekdays and another for your weekends (Friday & Saturday).

 

Last-day prices strategy

In the aggressiveness section, you can also manage your preferences for stop reducing prices on the last-day: As a default setting, RoomPriceGenie will reduce prices on the last day as the hours count down.  The closer it gets to the end of the day, the more we will reduce prices, as there is less time to sell the remaining inventory.
The idea is to try to sell those last rooms to last-minute bookers. In case you do not wish to do this, click on "Do not keep reducing prices on the last day".

Note: Even if you select the option to stop reducing prices on the last day, there may still be situations where the system continues to lower prices if market conditions are not favorable for maintaining higher rates. Pricing decisions are influenced by multiple factors, so enabling this option does not guarantee that prices will never be reduced if necessary.

Alternatively, if you want more control instead of stopping reducing completely, you can use the Lead Time Adjustment settings and specify the percentage decrease you want for the last day.